Christmas campaigns spreading cheer....

With giveaways and exciting festive offerings for consumers, these Christmas campaigns just upped the merriment quotient

by exchange4media Staff
Published - Dec 22, 2017 8:55 AM Updated: Dec 22, 2017 8:55 AM

Christmas is here (yes, we can already say that three days before December 25 thanks to the long weekend) and adding to the merriment are some brands and their unique offerings. From Sony YAY! to Imagica, these Christmas campaigns captured the celebratory spirit just right:

Sony YAY!
The channel kicked off its holiday programming for December with a grand campaign, Jingle Jholmaal. Spreading the festive spirit, the original content showcase includes the launch of a brand-new show, their second movie on television and new episodes of their flagship shows. The characters of Sab Jholmaal Hai have been enjoying a lot of popularity and have garnered a vast fan base with young fans. As part of the campaign Jingle Jholmaal, Sony YAY! will showcase their second movie titled Honey Bunny Ka Space Adventure. The fun for the Jholmaal fans doesn’t end here, as they will also enjoy entertaining and hilarious episodes of Sab Jholmaal Hai. Apart from the line-up, the campaign will have a special Christmas jingle to celebrate the festivities on the channel. The channel will also launch brand new episodes of its original series Guru Aur Bhole and Paap-O-Meter, adding loads of fresh content this festive season.

Mathrubhumi Group
Media group Mathrubhumi will be celebrating Christmas with “Santappan”, a Malayalee Santa Clause. Santappan is clad in a mundu and has some typical Mallu traits. A spin on the Christmas carol ‘Santa Claus is coming to town’ the campaign shows planners what would happen if Santa Claus came early to Kerala and spent some time with the Malayalees to find out what’s on their Christmas wish list and comes to a conclusion that the Mathrubhumi group is the best platform for media planners/advertisers to advertise on. Each advertisement is a depiction about the advantage of that particular media vehicle, it also has a combined ad which talks about “The Santappan Plan” which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during the Christmas season.

Bentchair
The brand has come up with Instagram’s first treasure hunt with Bent Chair's Christmas campaign #FindingBentsy. The online home decor brand has come up with an interesting new game for all Instagram savvy people giving them a chance to win vouchers worth Rs 50,000. The treasure hunt, #FindingBentsy revolves around an intriguing storyline of Bentchair's personal Santa and its mission to deliver attractive Secret Santa Gifts. Bent Chair’s very own Santa Bentsy is their mascot for the occasion of Christmas. The participating player needs to find clues and navigate through multiple Instagram profiles to find the final piece in the puzzle, through which the player can enter the contest to win prizes in excess of Rs 50,000. In the competition, one has to find Bentsy and the missing gifts. The winners will be chosen randomly on the Facebook page Live on December 25.

Imagica
In an endeavour to #ShareTheJoy and cheer for this holiday season, Imagica has joined hands with CRY and Rotary Club to organise a toy donation drive. At various locations, including schools across Mumbai, collection boxes are placed for everyone to contribute toys which kids may have outgrown. Imagica, from their end, will contribute one toy from its range of toys for every single toy collected as part of the collection drive. At the end of the collection drive, popular kids’ character from Imagica - Tubbby will play Santa Claus and distribute the toys by Christmas weekend to the underprivileged kids of CRY. Imagica has partnered with some schools across the city as well as Rotary Club centres to facilitate the collection of these toys and make it easy for everyone to give it at a centre nearest to them.

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