imagica
imagica

Raveendra Singh, Head of Marketing, Sales and Strategy, Imagica, & Joy Ghoshal, Co-Founder and Head - Creative Strategy, Marching Ants, talk about the insight and integration of the campaign

Rasika Kiran Upasani Apr 16, 2019 9:19 AM

Imagica

The 360-degree promotional ad campaign has woven a story around three families describing their unforgettable time they had at Imagica

exchange4media Staff Apr 8, 2019 2:46 PM

shemaroo

Bollywood themed merchandise from Yedaz to be available at stores inside theme park

exchange4media Staff Mar 25, 2019 3:02 PM

Imagica

The association will witness the rides Nitro and Happy Wheels rebranded as ‘Hot Wheels Nitro’ and ‘Hot Wheels Driving School’ starting October 2018.

exchange4media Staff Oct 22, 2018 5:16 PM

With giveaways and exciting festive offerings for consumers, these Christmas campaigns just upped the merriment quotient

exchange4media Staff Dec 22, 2017 8:55 AM

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of audiences

Madhuwanti Saha Nov 24, 2017 8:55 AM

 Adlabs Imagica unveils its Brand Promise ‘Kahaaniyan Banti Hain’

The first TVC in a series of commercial will be launched on Wednesday. These films are aimed at establishing Imagica as a destination that has an impact on every visitor.

exchange4media Staff Oct 29, 2014 6:03 PM

Mindshare wins media duties for Adlabs Imagica

The WPP agency will be responsible for the media planning and buying for India’s international standard theme park that was launched early last year

exchange4media Staff May 24, 2014 8:20 AM

Leo Burnett wins duties for Adlabs Imagica

Leo Burnett India will also handle the duties of an upcoming, yet to be named waterpark brand. The win comes on the back of a largemulti-agency pitch that took place this week

exchange4media Staff Mar 20, 2014 4:32 PM

Leo Burnett wins duties for Adlabs Imagica

Leo Burnett India will also handle the duties of an upcoming, yet to be named waterpark brand. The win comes on the back of a largemulti-agency pitch that took place this week

exchange4media Staff Mar 20, 2014 4:23 PM

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The campaign includes a strong media mix of print, radio, digital, OOH, television and cinema & a clear role has been given to each media vehicle

exchange4media Staff May 7, 2013 9:09 PM

OMD adds biz worth Rs 35 crore to its kitty

OMD has been awarded the media mandate for Adlabs Imagica and Ubqool

Priyanka Mehra Apr 24, 2013 8:57 PM

Genesis Burson-Marsteller wins Adlabs Imagica biz

The agency has bagged the public relations mandate for Adlabs Imagica, a new entertainment theme park by Adlabs Entertainment

exchange4media Staff Nov 29, 2012 6:13 PM