imagica
Imagica Fan Bus?blur=25

A radio contest was run for a week on Radio City leading to the main event and the campaign mix comprised of Radio and BTL

exchange4media Staff Jan 4, 2020 8:24 AM

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The campaign consists of a set of customised ‘Youtube Pre-Roll Ads’

exchange4media Staff Nov 3, 2019 4:00 PM

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Raveendra Singh, Head of Marketing, Sales and Strategy, Imagica, & Joy Ghoshal, Co-Founder and Head - Creative Strategy, Marching Ants, talk about the insight and integration of the campaign

Rasika Kiran Upasani Apr 16, 2019 9:19 AM

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The 360-degree promotional ad campaign has woven a story around three families describing their unforgettable time they had at Imagica

exchange4media Staff Apr 8, 2019 2:46 PM

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Bollywood themed merchandise from Yedaz to be available at stores inside theme park

exchange4media Staff Mar 25, 2019 3:02 PM

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The association will witness the rides Nitro and Happy Wheels rebranded as ‘Hot Wheels Nitro’ and ‘Hot Wheels Driving School’ starting October 2018.

exchange4media Staff Oct 22, 2018 5:16 PM

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With giveaways and exciting festive offerings for consumers, these Christmas campaigns just upped the merriment quotient

exchange4media Staff Dec 22, 2017 8:55 AM

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Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of audiences

Madhuwanti Saha Nov 24, 2017 8:55 AM

 Adlabs Imagica unveils its Brand Promise ‘Kahaaniyan Banti Hain’?blur=25

The first TVC in a series of commercial will be launched on Wednesday. These films are aimed at establishing Imagica as a destination that has an impact on every visitor.

exchange4media Staff Oct 29, 2014 6:03 PM

Mindshare wins media duties for Adlabs Imagica?blur=25

The WPP agency will be responsible for the media planning and buying for India’s international standard theme park that was launched early last year

exchange4media Staff May 24, 2014 8:20 AM

Leo Burnett wins duties for Adlabs Imagica?blur=25

Leo Burnett India will also handle the duties of an upcoming, yet to be named waterpark brand. The win comes on the back of a largemulti-agency pitch that took place this week

exchange4media Staff Mar 20, 2014 4:32 PM

Leo Burnett wins duties for Adlabs Imagica?blur=25

Leo Burnett India will also handle the duties of an upcoming, yet to be named waterpark brand. The win comes on the back of a largemulti-agency pitch that took place this week

exchange4media Staff Mar 20, 2014 4:23 PM

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The campaign includes a strong media mix of print, radio, digital, OOH, television and cinema & a clear role has been given to each media vehicle

exchange4media Staff May 7, 2013 9:09 PM

OMD adds biz worth Rs 35 crore to its kitty?blur=25

OMD has been awarded the media mandate for Adlabs Imagica and Ubqool

Priyanka Mehra Apr 24, 2013 8:57 PM

Genesis Burson-Marsteller wins Adlabs Imagica biz?blur=25

The agency has bagged the public relations mandate for Adlabs Imagica, a new entertainment theme park by Adlabs Entertainment

exchange4media Staff Nov 29, 2012 6:13 PM