Celebrate Eid, the Max Fashion way!

The film has been conceptualized by Max’s creative agency, JWT Bangalore.and is being widely promoted on YouTube, Facebook, and Instagram

e4m by exchange4media Staff
Updated: Jun 4, 2019 2:09 PM
Max Fashion Eid

As one of the biggest retail fashion brands in India, Max has always stood for democratizing fashion and making style available for all. Keeping these core values of the brand in mind, this Eid, Max talks about inclusivity through its new commercial.

Although Eid is a holy festival celebrated by one community, Max believes that it is a festival for everyone. Beyond caste, creed or religion. This is brought alive through a heartwarming story emphasizing the need for celebrating festivals together despite our outward differences. Through the new Eid commercial, Max urges people to open not just their doors but also their hearts. Staying true to the nature of this festival, the film narrates the very core of this festival, togetherness and spreading happiness. Festivals of today celebrate togetherness and help in building communities. So this Eid, Dil aur darwaze khule rakhe!

This year, Max wants to spread the warmth of festivities through their film where a Hindu & Muslim family are celebrating Eid together and instead of the Muslim family prepping up for the festivities and inviting guests over, it is revealed in the end that it is actually the Hindu family who has invited the Muslim family to their home to celebrate Eid. The brand has communicated the message beautifully that all communities should come together and celebrate festivals irrespective of their religion or caste. Through this film, Max celebrates the true spirit of Ramadan by celebrating togetherness, building communities and spreading happiness with their stance -#IssEidDilAurDarwaazeKhuleRakhein

Jiten Mahendra, VP Marketing, Max Fashion said, “Max believes in inclusiveness and a progressive mindset. We want to reinforce these values in all our campaigns. On Eid, our idea is to visualize a society which is inclusive and progressive. This communication is dedicated to our customers who believe in these values and have been associated with us and helped establish us as the most preferred fashion destination in India.”

The film has been conceptualized by Max’s creative agency, JWT Bangalore.

This campaign is being widely promoted on YouTube, Facebook, and Instagram. We are sure this is going to be a big hit for the brand. To date, the video has crossed 2,293,957 views on YouTube.

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