Cannes Lions introduces Creative Business Transformation Lions & refreshes PR Lions

Announces 2020 Content Agenda with focus on 8 industry-driven themes

e4m by exchange4media Staff
Published: Oct 29, 2019 12:19 PM  | 3 min read
Cannes Lions

Cannes Lions has launched the 2020 Festival by announcing the Content Agenda themes, alongside the launch of the Creative Business Transformation Lions.

Some new elements of the Cannes Lions International Festival of Creativity, that is to take place from June 22 to June 26, 2020, have been devised through industry-wide consultation and in-depth research with the global branded communications community.

Simon Cook, Managing Director, Cannes Lions, said: “In response to industry need, the 2020 Cannes Lions content themes will set the global agenda for the industry and help us all navigate the year ahead. We look forward to seeing a hugely diverse set of expert speakers from across the breadth of creative and cultural disciplines. Our community attends the Festival to learn from best practice, make valuable connections, and take away tools and techniques that will accelerate business and personal performance and unlock creative potential.”

The 2020 content themes are as follows:

  • Creativity is the Business Growth Engine
  • Creative Disruption in Commerce
  • Your Brand is my Experience
  • Looking to 2030: Making your Business Future-fit
  • Applied Creativity: When Data, Tech and Ideas Collide
  • Storytelling at Scale
  • Let's Get Back to Brand 

Charlotte Williams, VP - Content, Cannes Lions, said: “We spoke to more than a hundred of the most brilliant minds in the industry to uncover the real business challenges they face. The eight themes explore the key concerns and opportunities for branded marketing and communications, and we look forward to welcoming world-class industry leaders to share their perspectives on the Festival stages next June.”

The Creative Business Transformation Lions, which is new for 2020, has been launched in response to the digital disruption that is affecting the way brands and businesses operate.
As businesses invest in new ways of working in order to future-proof their business, this Lion celebrates the creativity that drives businesses forward, and the creative thinking that changes how businesses organise themselves, how people work internally and how customers engage.

Susie Walker, Head of Awards, Cannes Lions, said: "We're expecting entries to come from across in-house and agency teams that provide creative services, consultancy, experience or service design, new product development, innovation and digital transformation, in order to drive transformational change. We continually evolve the Awards, in line with the industry and the new Creative Business Transformation Lions celebrate creativity that can drive tangible business change."

The Festival has also refreshed the PR Lions for 2020 to ensure the Award accurately represents the current PR industry. Cannes Lions undertook research with PR specialists globally to better understand their unique challenges and perspectives to ensure the PR Lions focus on the areas of creative work that the industry wants to be recognised for today.

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