Britannia’s Winkin’ Cow Thick Shake comes up with new TVC

The rap song-based animation film has been conceptualised by McCann World group for Britannia

e4m by exchange4media Staff
Updated: Apr 30, 2019 2:06 PM
Winkin’ Cow

Britannia’s Winkin’ Cow Thick Shake has launched a new TVC that brings out the goodness of milk. In the animated film, Winkin’ Cow promises to deliver a scrumptious thick milkshake.

Britannia partnered with McCann Erickson Bangalore to conceptualise the TVC that leverages the fun and goodness quotient of Winkin’ Cow amplified by a rap song-based animation film. The animated film shows a clandestine cattle party at a milk bar serving Winkin’ Cow’s thick milkshakes while the DJ rocks the party with a high volt Winkin’ Cow rap number. Winkin’ Cow thick milkshakes are available in four variants – Strawberry, Chocolate, Vanilla, and Mango. Venkat Shankar, VP & Head, Dairy Business, Britannia Industries Limited says, “This TVC is key to our recent launch of Winkin’ Cow thick shakes in TetraPak. Through this fun and foot tapping animated film, we hope to appeal as much to a homemaker looking for a quick and delicious drink for her kids, as to a millennial looking for a convenient refreshment to keep them going.”
Meera Prem, Creative Lead, McCann World group says, “The fun on this project starts with the name ‘Winkin’ cow’ itself. Add to this a superlative product that is truly a ‘thick shake’.  It’s not every day that you get to make a film that has a bunch of cows partying.” 
The video of the TVC can be viewed here:


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