mccann-world-group
Winkin’ Cow

The rap song-based animation film has been conceptualised by McCann World group for Britannia

exchange4media Staff Apr 30, 2019 2:06 PM

ITC Foods

The campaign reminds us that this masala is an excellent elixir of traditional spices and will be reminiscent of their mother’s special recipe blend

exchange4media Staff Mar 25, 2019 6:53 PM

Pitch CMO 2019 Panel 2

Our panel of experts discussed how adopting individualisation is the marketing mantra to follow

exchange4media Staff Mar 8, 2019 8:28 AM

Pitch CMO Summit 1

At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media among others to speak

exchange4media Staff Mar 5, 2019 9:02 AM

Rajni Menon of Carat, Pallavi Chakravarti of Taproot Dentsu and Prateek Bhardwaj of McCann Worldgroup, share their judging parameters for Cannes Lions 2018

Venkata Susmita Biswas Jun 11, 2018 8:28 AM

Two campaigns from McCann Worldgroup India are headed to Cannes this year

exchange4media Staff May 31, 2018 8:55 AM

#ShareACokeIndia is the Indian spin of Coca-Cola’s global campaign, which has been reinvented to connect with fans of the beverage across the country

exchange4media Staff Apr 17, 2018 5:53 PM

MY FM releases booklet on radio marketing at ICMA'16

On the occasion of exchange4media’s inaugural Indian Content Marketing Awards, MY FM released ‘R(e)volution of Radio’, a booklet on the importance of radio in a brand’s marketing strategy

exchange4media Staff Sep 1, 2016 8:25 AM

Cannes Lions 2016: 11 Indian entries shortlisted for Print & Publishing Lions

J.Walter Thompson has been shortlisted in four categories while Taproot Dentsu and Dentsu Creative Impact has been shortlisted in 3 categories each

exchange4media Staff Jun 20, 2016 1:19 PM

The One Show Announces 2016 Finalists, McCann Worldgroup leads the pack from India

One Club has announced the film, cross-platform, direct and print and outdoor finalists for the 43rd Annual One Show Awards, the worldwide competition celebrating the year's best in all forms of advertising, design and marketing communications. There are finalists from 40 countries

exchange4media Staff Mar 30, 2016 11:21 AM

Parachute Advansed touches hearts with its new Holi campaign

The ad conceptualised by McCann World group highlights that Holi as a festival is meant to spread happiness and age is not a barrier to enjoy life and have fun

Sarmistha Neogy Mar 17, 2016 7:48 AM

Jesse Lin appointed vice chairman of McCann Worldgroup Asia Pacific

McCannn World Group chief executive, China, Lin has been handed an expanded role with his appointment as vice chairman of McCann Worldgroup Asia Pacific

exchange4media Staff Aug 25, 2015 12:47 PM

McCann Worldgroup’s Charles Cadell joins ADFEST 2015 as jury president, Promo Lotus and Effective Lotus

Based in Singapore with experience all over Asia, Cadell oversees around 3,800 employees at McCann Worldgroup offices across some 20 markets

exchange4media Staff Jan 9, 2015 7:59 AM

RB appoints McCann World Group for projects on Dettol in India

Havas WW will continue to be the Agency on Record for Dettol in India and globally

exchange4media Staff Sep 11, 2014 4:43 PM

Coke takes the masses route to spread happiness

Farhan Akhtar & Deepika Padukone slip into the role of everyday people in Coke's new campaign that seeks to embrace and celebrate all the little moments of happiness

Twishy Mar 3, 2014 8:24 AM

Videocon shifts biz from McCann’s T.A.G. to Mindset

The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back

Twishy May 23, 2013 9:42 PM

Videocon shifts creative duties from McCann’s T.A.G. to Mindset

The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back

Twishy May 22, 2013 5:56 PM

Videocon shifts creative duties from McCann’s T.A.G. to Mindset

The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back

Twishy May 22, 2013 2:21 AM

Has brand Goafest taken a beating?

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...

Priyanka Mehra Apr 15, 2013 9:39 PM

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