Britannia Milk Bikis launches new Pongal campaign

The campaign is running in 7 cities across Tamil Nadu with 60 hoardings in Chennai, Coimbotore, Madurai, Salem, Pondicherry, Vellore, Tirunelveli and Trichy

e4m by exchange4media Staff
Updated: Jan 14, 2019 12:04 PM
MilkBikisPongal

This year, Britannia's Milk Bikis, Tamil Nadu’s Beloved biscuits, is celebrating the harvest festival of Pongal — a major festival of South India with a 14-day campaign. With this campaign, the brand hopes to bring back 42 years of fond memories with TN consumers.

The campaign is running in 7 cities across Tamil Nadu with 60 hoardings in Chennai, Coimbotore, Madurai, Salem, Pondicherry, Vellore, Tirunelveli and Trichy. Also launching is a new heart touching TVC conceptualised by Lowe Lintas that shows the coming together of children to celebrate the festival with an old man from the village. Falling short of milk to cook the celebratory Pongal, the two are then fulfilled by a pack of Britannia's Milk Bikis.

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