Bigbasket’s online campaign establishes it as go-to place for all customers

The campaign invites different types of customers to try the bigbasket experience to make life simpler

e4m by exchange4media Staff
Updated: Dec 16, 2017 8:28 AM

Bigbasket has launched an online campaign with the aim of encouraging and empowering every member in a family to complete their everyday grocery shopping needs conveniently. The company has launched six videos which will be run on its social media platforms and YouTube. The videos indicate how bigbasket is the “easiest way to shop for groceries” and invites people to try the hassle-free experience on its platform.
The videos show how each member in a family is busy and has their own set of priorities and challenges, which they try to navigate while shopping for grocery and household goods; a mother who thinks about how far she would need to travel for vegetables; a man with work deadlines who must also get groceries while returning home; a young mother struggling with two small kids at the supermarket; a young man who wants to spend time with his friends but must go grocery shopping first; and a woman who is unable to find time for other hobbies.The campaign shows how bigbasket comes to the rescue and makes shopping easy and better for people with all kinds of challenges.
Speaking about this, Hari Menon, CEO, bigbasket, said, “bigbasket is the new age ‘Kirana/ supermarket’ for all those living in today’s fast paced life. Gone are the days when one had to travel all the way to the mandi or the supermarket to buy vegetables and items required for the household. With us, the customer gets it all at the click of a button and can get good quality groceries they need in a matter of minutes, no matter what their constraints. This is the idea behind this campaign. With our app and website, say no to long queues, stresses and say yes to juggling busy schedules and high-quality and fresh fruits and vegetables. Our website and app are extremely user friendly and a testament to it is Apple choosing bigbasket app as one of the best apps of 2017. We invite our customers to try shopping with bigbasket and to share their stories through social media. The most interesting ones will be eligible for a special bigbasket hamper.”
With a few hundred daily orders, bigbasket had a modest beginning. In five years, with the support of its customers, it has surpassed the 50,000 daily orders mark to become India’s largest online supermarket and sixth largest grocery retailer of India across online and offline formats. The company has recently crossed the 6 million customers mark. bigbasket has also recently strengthened its B2B business by expanding to the HoReCa (Hotels, Restaurants, and Caterers) segment and partnering with SnapBizz, a retail-technology firm, in an effort to transform India’s kirana stores into technology-enabled modern retail stores. bigbasket closed the previous fiscal year with Rs 1,410 crore in revenue and broke even in two key markets – Bangalore and Hyderabad in its slotted delivery business.

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