BARC Week 17: Trivago moves up to second spot in Top 10 Brands
Meanwhile, Lizol and Hindustan Lever continued to lead Top 10 Brands and Top 10 Advertisers respectively
Lizol continued to lead BARC’s Top 10 Brands for Week 17 (April 21-27, 2018) with 11,362 insertions respectively. Trivago, Flipkart and VideoconD2H moved up to second, third and fourth positions with 10,788, 9988 and 9894 insertions respectively.
Airtel 4G slipped to the fifth spot with 9862 insertions respectively. Santoor Sandal and Turmeric entered the category at sixth position with 9468 insertions. Honda Activa5G retained its seventh spot with 8292 insertions.
Godrej No 1 Soap, Dettol Antiseptic Liquid and Colgate Dental Cream entered the category at the eighth, ninth and tenth spot with 8044, 7589 and 7274 insertions respectively.
In the same week in BARC's Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to top the category with 1,37,085 and 85,095 insertions respectively.
ITC Ltd and Cadbury India swapped their positions to third and fourth spot with 39,427 and 27,875 insertions respectively.
Meanwhile, Godrej Consumer Products, Brooke Bond Lipton India, Patanjali Ayurved and Marico climbed up to the fifth, sixth, seventh and eighth positins with 21,022, 20,133, 18,981 and 18,856 insertions respectively.
Colgate Palmolive and Procter and Gamble India slipped to ninth and tenth spot with 17,407 and 17,381 insertions respectively.
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