Assam Tourism launches latest ad campaign with Priyanka Chopra

This year the film has been shot at various locations in Assam. The narrative shows Priyanka Chopra experiencing different aspects of Assam with her close friend

by exchange4media Staff
Published - Oct 22, 2018 3:30 PM Updated: Oct 22, 2018 3:30 PM
Assam tourism Priyanka Chopra

Assam Tourism (ATDC) launched its latest ad campaign starring actor Priyanka Chopra, conceived and produced by the YAAP-Crayons Advertising collaborative team.

The 2017 campaign with Chopra as a brand ambassador received an overwhelming response and won accolades. Building on the platform created last year, this year the film has been shot at various locations in Assam. The narrative shows Chopra experiencing different aspects of Assam with her close friend.

“While we shot in Assam for almost 10 days, we had just two days of Priyanka in Assam and a lot to cover. We had to identify locations where crowd management was possible. We also had to keep track of the travel time from one location to the other. So I had to pen down a script keeping all these in mind. But what worked in our favour was PC’s professionalism. She had flown New York-Delhi-Jorhat. But without a hint of jet-lag, she embraced Assam for the next 3 days,” said Rondeep Gogoi, ECD, Crayons Advertising.

“A successful 2017 film is always a tough act to follow. This film is about experiencing elements that go beyond Nature and Culture – It covers a wide array of tourist interests – such as Golf, Brahmaputra River Cruises and the majestic Tea Gardens. There has been a very positive growth trend in arrival tourists in Assam. This film promises to evoke a lot more interest among the seasoned travellers who will be compelled to see Assam differently – through Priyanka’s eyes,” commented Shouvik Roy, Senior Partner, YAAP.

The film has been directed by Lloyd Baptista, shot by cinematographer Sejal Shah and the producer is Anand Kumar of Fullmoon Productions. The stills for the campaign were shot by the renowned Bollywood photographer Jatin Kampani at the shoot locations.

 

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