Aegon Life launches new iTerm plan campaign #NoTermPlanLikeThis starring Vicky Kaushal

The campaign created by Times Studio is out on TV, print, radio & digital

e4m by exchange4media Staff
Updated: Nov 18, 2019 4:03 PM
Aegon Life iTerm Insurance Plan

Aegon Life, one of the pioneers of digital insurance in India, has launched a new campaign #NoTermPlanLikeThis, along with a TVC starring its brand ambassador Vicky Kaushal. The campaign focuses on the launch of Aegon Life’s recently unveiled iTerm plan and its unique benefits namely return of sum assured, auto-increase in life cover, quit smoking, amongst others.

The TVC brings to light the fact that many customers hesitate to buy a term plan because it does not offer any returns. Vicky Kaushal, who plays the role of a customer care executive in the TVC, explains the below mentioned superlative benefits of the Aegon Life iTerm Insurance Plan that aims to protect the customer as well as his/her family.

On the launch of this campaign, Mandeep Singh Gulati, Head of Marketing and Customer Experience, Aegon Life Insurance was quoted saying, “We are glad to offer a product that plugs in the need gap of providing a life cover with survival benefit. That is exactly the premise our campaign is based on. The storyline and Vicky Kaushal have come together very beautifully to explain the benefits of the product to our customers. The campaign showcases us as a young, evolving and dynamic brand that we are, with a promise to continue and serve our customers by offering the best-suited life insurance solutions.”

The new Aegon Life iTerm Insurance Plan provides regular monthly income after the age of 60 and offers financial protection, till the age of 100 years. The product also encourages smokers to quit smoking as it offers reduced premiums while doing so. Some of the key features of this new-age plan is providing flexibility to choose from three plan options and multiple benefits to the customers.

The TVC, which is the personification of Aegon Life’s brand image ‘Aegon Toh Tension Gone’, begins with a catchy tune of a phone ring where Vicky Kaushal is seen calling a customer pitching a term plan. The customer complains that buying a term plan is an ‘added tension of extra cost without any direct benefits to him.’ Vicky then goes on to explain that with Aegon Life iTerm Insurance plan there is monthly income for him + protection for his family too.



Speaking to Vicky Kaushal on the TVC he said, “Aegon life has always been at the forefront of getting the most useful and innovative plans that cater to customer needs, safeguarding their future. It has been my pleasure to be associated with a brand like Aegon Life Insurance that resonates with the youth & adults alike. The brand has done an amazing job of connecting with the customer sentiment with a catchy ad and I am happy to play my part in it.”

On the occasion of the launch, Punit Sheth, Senior Vice President, Content, Times Studio expressed “The concept is built to break the seriousness and complexity that exists around insurance buying today.  Aegon Life as a brand has always had a distinct tone to appeal to the new millennial buyers. So in the latest commercial, we have re-imagined an otherwise boring tele-caller conversation into a fun banter on a catchy beat. It addresses two critical mental blocks that millennials have while buying insurance through Vicky Kaushal”.

The campaign created by Times Studio rolls out on TV, print, radio, and digital.


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