ACC encourages people to become the light bearer of a better world in new campaign

The campaign celebrates the power to change, evolve and kindle new thinking

e4m by exchange4media Staff
Updated: Oct 30, 2019 5:25 PM

To make a positive change in society, one needs to fight against all odds. Very few people are able to take this bold step, but when they do this, they always create ‘Kamaal’ for society and are an inspiration to many.

ACC has come out with a new film this Diwali which celebrates the power to change, evolve and kindle new thinking. The film is about a small-town new-age mother who breaks societal norms for her daughter and is a role model for many.

Speaking on the campaign, Ashish Prasad, Chief Marketing Officer, ACC Limited, said, “We at ACC believe in the brand philosophy of 'Karein Kuch Kamaal'. And kamaal is not only about our actions and doing things differently but also about our thoughts and thinking new, thinking different. Through this film, ACC would like to encourage social change in India.”

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