Jyothy Labs' creative revisit: Maxo moves to Mudra; TBWA retained for Pril
In light of the stake that Jyothy Labs has acquired in Henkel, the agency relations of brands of the two companies are set to see changes. In some of the first developments on this, Maxo has been moved from Rediffusion Bangalore to Mudra Mumbai. Exo would be handled by Mudra Mumbai too and Pril will now be handled by TBWA Mumbai.
Jyothy Labs and Henkel, following the stake that the former has acquired in the latter, are set to see an impact in the agency relationships of their brands. A key trigger is the fact that the company operations would now be completely based in Mumbai.
On the media side, at present, Lintas Media Group handles the buying for Jyothy Labs and Mudra Max is the planning AOR. OMD is Henkel’s media AOR. While there is still time to hear of any development in the media duties of the two companies, the creative side of the business is already seeing changes.
Insecticide brand Maxo has been moved from Rediffusion Bangalore to Mudra Mumbai. Commenting on the development, Bobby Pawar, National Creative Director, Mudra Communications, said, “This is a great opportunity for us – Jyothy is an ambitious company that has some very powerful brands. We look forward to working on Maxo, be able to flex our creative muscle in that category and add value to the client’s business.”
Exo has been moved from Mudra Bangalore to Mudra Mumbai. Pril will now be handled by TBWA Mumbai. Recently, the company had moved Margo to Interface Communications Mumbai.
K Raghavendra, General Manager, Marketing, Jyothy Labs has confirmed the developments to exchange4media. He also admitted that more announcements are expected on this front.
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