k-raghavendra
It’s Reach over Frequency in TRAI’s ad regulation?blur=25

As content-break patterns become predictable, TRAI’s ad regulation will prove unfavourable for ‘frequency’ channels

Noor Fathima Warsia May 28, 2012 8:54 PM

It’s Reach over Frequency in TRAI’s ad regulation?blur=25

As content-break patterns become predictable, TRAI’s ad regulation will prove unfavourable for ‘frequency’ channels

Noor Fathima Warsia May 28, 2012 3:21 AM

Publicis Ambience bags Henko biz; ac size Rs 15 cr?blur=25

Jyothy Laboratories Ltd has awarded Henko’s creative mandate to Publicis Ambience. This is further to the agency partnership realignment post the merger of Jyothy Laboratories and Henkel.

Shanta Saikia Oct 20, 2011 9:06 AM

Jyothy Labs' creative revisit: Maxo moves to Mudra; TBWA retained for Pril?blur=25

In light of the stake that Jyothy Labs has acquired in Henkel, the agency relations of brands of the two companies are set to see changes. In some of the first developments on this, Maxo has been moved from Rediffusion Bangalore to Mudra Mumbai. Exo would be handled by Mudra Mumbai too and Pril will now be handled by TBWA Mumbai.

Noor Fathima Warsia Sep 7, 2011 12:56 PM

Guest Article: Mere Paas Ma Hai...?blur=25

Many successful entrepreneurs have professionalised their marketing operations and have scaled great heights. Creative agency partners and marketing support functions have a greater role to play in such success stories. However, the facilitators have bogged down the creators, says K Raghavendra, Assistant GM, Marketing Services, Jyothy Laboratories Ltd...

K Raghavendra Aug 19, 2011 11:18 AM