Carat bags AOR of News Nation TV channel

The win comes on the back of a multi-agency pitch that saw the participation of some leading agencies

e4m by exchange4media Staff
Updated: May 9, 2013 8:31 PM
Carat bags AOR of News Nation TV channel

TV channel News Nation has appointed Carat Media Services as its media agency. The account was won following a multi-agency pitch that saw the participation of some of the major agencies participating.

The channel is scheduled to unveil its new media campaign soon. McCann Erickson is handling the creative mandate for the channel.

Confirming the win, Vidhu Sagar, Executive VP, Carat Media said, “We believe in the proposition being put forth by News Nation wholeheartedly. It is a responsible news channel for the sensible viewer and our media approach is also similarly aligned to connect the brand message with its chosen prospect most effectively. We shall endeavour to do this with the help of all pertinent media platforms - including television, print, digital, OOH as well as activation.”

Shailesh Kumar, CEO, News Nation added here, “News Nation will never be known for sensationalism or masala news like many others of our ilk today. Instead, our sights are focused on producing sensible news for the intelligent viewer of this country and beyond. To this end, News Nation has already made sizeable investments on the technology and talent front.”

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