Formerly known as Cadbury, the brand has called for a pitch for media and digital duties. Pitch for a creative agency to be announced by end of the year say sources

Naziya Alvi Rahman Apr 25, 2018 9:00 AM

The first film of the campaign launched by Taproot Dentsu and Carat Media, features athlete Major DP Singh, India’s first blade runner. The film captures the Major’s life and his passion for running. Santosh Padhi, Chief Creative Officer, Taproot Dentsu reveals more about the campaign…

Priyanka Mehra Sep 15, 2016 8:34 AM

Dentsu Aegis Network and Lodestar UM win big at second edition of exchange4media’s Media ACE Awards

exchange4media Staff Aug 12, 2016 9:58 PM

Dentsu Aegis Network and Lodestar UM win big at second edition of exchange4media’s Media ACE Awards.

exchange4media Staff Aug 11, 2016 10:00 PM

Based on data received from 59 markets across America, Asia Pacific and EMEA, Carat’s latest global forecasts highlights that advertising spend will reach US$538 billion in 2016, accounting for a +4.5% year-on-year increase

exchange4media Staff Apr 19, 2016 7:58 AM

Carat Media bagged account on the back of a multi-agency pitch against eight major agencies

exchange4media Staff Jan 15, 2015 2:30 PM

Carat Media will design and implement an integrated communication plan to take brand Shaze to the next level. The account will be handled out of the agency's Mumbai office

exchange4media Staff Sep 11, 2014 11:31 AM

Industry sources confirm the agency bagged the account a month ago. The account size is pegged between Rs 40 to Rs 50 crore. Carat Media also bagged duties for MasterCard globally for all markets except Latin America in February this year on the back of a global pitch

Priyanka Mehra Aug 5, 2014 8:56 AM

Industry sources have confirmed the news to exchange4media. The win comes close on the heels of the Microsoft win. Maxus is the incumbent agency on the account for the media biz, Lintas & DDB Mudra Group handled the outdoor duties

Priyanka Mehra Jul 18, 2014 8:03 AM

Carat Media will be handling all media duties for Microsoft in India, including online and offline. Lodestar UM is the incumbent agency on the account

Priyanka Mehra Jul 18, 2014 8:00 AM

Carat Media will be handling all media duties for Microsoft in India, including online and offline. Lodestar UM is the incumbent agency on the account

Priyanka Mehra Jul 17, 2014 12:59 PM

Carat Media will be handling all the duties for General Motors, including digital and outdoor. Madison Media is the incumbent agency on the account

Priyanka Mehra Jul 10, 2014 7:49 AM

Carat Media will be handling all the duties for General Motors, including digital and outdoor. Madison Media is the incumbent agency on the account

Priyanka Mehra Jul 9, 2014 12:21 PM

The news of the Maxus win came in last night. WPP Red Team has won the global account, which is estimated to be around $1 bn. Carat Media was the finalist in the final round of the pitch that took place in London

Priyanka Mehra Apr 12, 2014 8:20 AM

The future of IPL would depend entirely upon how the crisis is handled by BCCI and IPL management; however, there won’t be any serious setback, say experts

Abhinav Trivedi Jun 7, 2013 8:00 PM

The business will be handled out of Carat's Mumbai office. Industry sources peg the account in the range of Rs 20 crore - 25 crore

Priyanka Mehra Jun 6, 2013 8:02 PM

The business will be handled out of Carat’s Mumbai office. Industry sources peg the account in the range of Rs 20-25 crore

Priyanka Mehra Jun 5, 2013 1:12 AM

The win comes on the back of a multi-agency pitch that saw the participation of some leading agencies

exchange4media Staff May 9, 2013 8:31 PM

The win comes on the back of a multi-agency pitch that saw the participation of some leading agencies

exchange4media Staff May 9, 2013 8:31 PM

“Fastrack’s OOH campaign for its backpack range is focussed and minimal; it has outstanding images,” says Himanka Das of Carat Media

Priyanka Nair Dec 6, 2012 11:32 PM