zouk

Zouk turns a simple gesture into Valentine’s Day campaign

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The campaign has been titled ‘Make Space for Love’

e4m Staff Feb 5, 2026 12:49 PM

Beyond Rakhis & Rituals: How campaigns are reimagining the Raksha Bandhan narrative

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Moving beyond nostalgic narratives, brands are challenging conventional roles and expanding cultural definitions to create more relevant and resonant campaigns for a new generation of consumers

Aryendra Khan Aug 8, 2025 9:26 AM

Brands that broke the ground on CTV this IPL

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Brands like Swiss Beauty and Zouk blended cricket with culture to target the cricket league's female audience

Shalinee Mishra Jun 7, 2025 8:53 AM

Madison Media Alpha wins media AOR for Zouk

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The agency has rolled out a multi-touchpoint campaign across IPL, CTV and Digital

e4m Staff May 12, 2025 9:48 AM

Kriti Sanon fronts Zouk’s ‘A bagful of you’ campaign

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The campaign celebrates self-expression, cultural pride, and the bold spirit of the modern Indian woman

e4m Staff Apr 25, 2025 4:59 PM

Kriti Sanon named brand ambassador of Zouk

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'Kriti perfectly embodies Zouk’s vision of blending tradition with contemporary design,' said the brand about the association

e4m Staff Feb 24, 2025 11:55 AM

Sara Ali Khan named first brand ambassador of vegan lifestyle brand Zouk

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This news comes after Zouk forays into offline stores in Mumbai

exchange4media Staff Jul 7, 2023 5:52 PM