youth-culture

The Variable bets on Gen Z with acquisition of Carson+Doyle

The Variable Strengthens Gen Z Strategy with Carson+Doyle Acquisition?blur=25

The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data

e4m Staff Aug 19, 2026 4:44 PM

How a brand’s intention can decide its relevance among youth

How Brands Can Connect with Youth Through Authentic Engagement?blur=25

Guest Column: Writer & Filmmaker Priyanshu Modi writes that a brand becomes interesting when it contributes something to a conversation rather than simply attaching its logo to one

Priyanshu Modi Aug 13, 2026 10:11 AM

There is a lot to learn from young India: Dr Subhash Chandra

Zee Bharat Rebrands to Engage Young India on International Youth Day?blur=25

Dr Subhash Chandra, Chairman of Essel Group, was speaking at the launch of Zee Media’s Hindi news brand, Zee Bharat, that coincided with International Youth Day

e4m Staff Aug 12, 2026 10:08 AM

NODWIN Gaming appoints Sidharth Kedia as Chief Strategy and Investments Officer

Sidharth Kedia appointed Chief Strategy Officer at NODWIN Gaming?blur=25

Sidharth Kedia brings over two decades of experience across media, investments, and strategy

e4m Staff Apr 1, 2026 12:17 PM