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Yesudas S Pillai, Advertising and Mktg Strategist, Investor & Founder at Y&A Transformation, shares observations from a chance interaction during a morning run & reflections shaped by life experiences

e4m Staff Jul 11, 2026 5:00 PM

The Leela Palace Ad?blur=25

Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation

e4m Staff Jul 8, 2026 3:58 PM

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Guest Column: Yesudas S Pillai, Advertising and Marketing Strategist, Investor & Founder at Y&A Transformation, sheds light on the state of stock markets, equity performance and more

Yesudas S Pillai Mar 20, 2026 10:19 AM

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Guest Column: Advertising veteran Yesudas S Pillai on how major sporting events today are as much about attention economics as they are about sport

Yesudas S Pillai Mar 10, 2026 9:17 AM

Why a crypto brand chose print for its ad??blur=25

Industry veteran Yesudas S Pillai decodes why a crypto brand’s bold print play may signal a deeper shift from performance obsession to credibility-first marketing

Yesudas S Pliiai Mar 4, 2026 8:20 PM

Ashish Bhasin, Yesudas S Pillai?blur=25

Yesudas S Pillai, Founder Y&A Transformation and Strategic Advisor Channel Factory, on Ashish Bhasin’s leadership, his people skills and philosophy

Yesudas Pliiai Dec 17, 2024 5:29 PM

Yesudas S Pillai Ramoji Rao?blur=25

Yesudas Pliiai, Founder and CEO of Y&A Transformation and Channel Factory, offers his tribute to Ramoji Rao

Yesudas S Pliiai Jun 9, 2024 5:58 PM

Y&A Transformation?blur=25

The US-based company has joined hands with Y&A Transformation and will offer ad tech solutions to YouTube advertisers

exchange4media Staff Mar 8, 2023 8:54 AM