The biggest catalyst in the technological innovation of smartphones has been the change in buyer preferences

Sunil Raina Mar 10, 2018 9:00 AM

Havas Media Group India retains MTS India account?blur=25

Havas Media Group India has yet again retained MTS India's integrated media business following a multi-agency pitch, which included all the top agencies

exchange4media Staff Sep 5, 2014 2:23 PM

FIFA World Cup ads for Indian taste buds?blur=25

exchange4media reviews ads by Hero MotoCorp, XOLO Mobiles, Nirma & Apollo Tyres, all in the race to strike the right chord with football fans

Collin Furtado Jul 16, 2014 9:20 AM

MSM goes the FIFA way?blur=25

Rohit Gupta, President, MSM Group talks about making FIFA a huge success story in India & the channel's focus on sports genre, which contributes around 30% to the channel's ad sales revenues

Priyanka Mehra Jun 10, 2014 9:35 AM

Havas Media Group India wins integrated digital duties of Xolo?blur=25

The win comes on the back of a multi-agency pitch. The size of the digital business is estimated to be upwards of Rs 60 crore

exchange4media Staff Apr 12, 2014 8:20 AM

XOLO inks regional marketing partnership deal with Liverpool FC?blur=25

With this partnership, XOLO becomes the official mobile handset partner for Liverpool FC across the Indian Sub-continent until May 2016

exchange4media Staff Jan 7, 2014 10:32 AM