MTV’s brand film shows a guy who is trying to quit and is having the last cigarette of his life

exchange4media Staff May 29, 2020 4:42 PM


The World No Tobacco Day campaign for Sabka Dentist leveraged the ‘non-stop’ quality of GIFs, says Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications 

Noel Dsouza Jun 4, 2019 8:41 AM


The campaign was launched to coincide with World No Tobacco Day to show what happens inside the body when someone smokes

exchange4media Staff Jun 2, 2018 9:23 AM

Stub it out! World No Tobacco Day campaigns urge people ?blur=25

Orient Electric's #StubTheHabit, ViacomTV18-Ketto, Arre and Bajaj Allianz ads stand out for their relatability

exchange4media Staff Jun 3, 2017 7:57 AM

Mathrubhumi's ticking bomb installation on World No Tobacco Day?blur=25

In Kochi, the Group put up an installation of cigarettes resembling a ticking bomb as part of its innovative no-smoking campaign

exchange4media Staff Jun 1, 2017 11:58 AM

Billroth Hospital’s anti-tobacco campaign is all smoke and no fire?blur=25

That smoking leads to cancer is a known fact, thus Billroth Hospital’s campaign lacks any interesting and new thought, opine creative experts

Deepa Balasubramanian Jun 11, 2013 8:01 PM