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Sultan: The Game tops Google Play Store charts; celebrity impact, creativity spur gamer interest

Sultan: The Game created by 99Games for Salman Khan’s movie ‘Sultan’ has been the top downloaded game on the Google Play Store (Top free games section) within the first two days of its launch.

Ronald Menezes Jul 4, 2016 8:54 AM

India records highest percentage of total ad mobile spends in APAC in 2015: Study

Over the last few years, Asia Pacific has become a hotspot for mobile advertising with developed mobile networks and a strong proliferation of smartphones, creating opportunities for mobile publishers and advertisers

exchange4media Staff May 31, 2016 8:07 AM

Microsoft still in ad business, announces tools to boost app monetization

In what is being seen as a strategic move, the internet giant announced a host of new capabilities aimed at increasing ad revenue for app developers on the Windows platform

Ankur Singh Aug 19, 2015 7:59 AM

Microsoft launches Windows 10, focuses on multi-screen platforms

Microsoft has announced the availability of Windows 10 in 190 countries. The company has gone all out in terms of advertising and marketing of its latest offering

Ankur Singh Jul 30, 2015 8:07 AM

Microsoft reimagines MSN; invites users to preview before official launch

Microsoft is inviting people around the globe to try out the new web experience at preview.msn.com, with the experience officially launching in the coming months

exchange4media Staff Sep 15, 2014 8:19 AM

Microsoft may launch tablets in India to beef up market share

Microsoft is rumoured to be announcing the launch of its new tablet series in India - a market where it hasn't been able to make much headway into and where it has a little over 2% market share

Manasa Mantha Mar 10, 2014 9:11 AM

We want Android & iOS users to experience the power of BBM: Sunil Lalvani

In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits for BlackBerry, among other things...

Twishy Oct 25, 2013 7:44 AM

Lessons BlackBerry can learn from Nokia and Motorola

As BlackBerry fights to re-establish itself in the mobile economy, exchange4media takes a look at the mistakes that led to the collapse of its counterparts

Saloni Surti Sep 24, 2013 8:09 AM

Apple & Blackberry users in India lead in buying apps

Users of these two OS are leaders in buying apps or making purchases within installed apps on their smartphones; Android users are a distant third

exchange4media Staff Feb 1, 2013 8:15 PM

Advantage branded content: Lodestar UM’s ace card

With movies such as Cocktail, Student of the year and Talaash in 2012, Lodestar UM has exploited the tremendous power of branded content

Synjini Nandi Dec 11, 2012 6:49 PM

Peer influence cornerstone to MS Windows 8 radio advtg

RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air

Saloni Surti Dec 6, 2012 7:42 PM

Peer influence cornerstone to MS Windows 8 radio advtg

RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air

Saloni Surti Dec 6, 2012 7:42 PM

Windows 8 campaign is youthful but not charming

Industry experts find the India TVC a little confusing and say it needs a couple of views before the message comes across

Twishy Oct 31, 2012 8:49 PM

Cannes virgin Mandeep Malhotra on technology, creativity & Microsoft

The President of DDB Mudra Max writes on the marketing principles Microsoft follows to become the “primary enabler of convergence for technology & creativity”

Mandeep Malhotra Jun 21, 2012 8:19 PM

iZone International: Lenovo’s LePad in India this year

Lenovo has announced that its tablet-laptop hybrid, the U1 Ideapad and LePad, will be available for sale in India later this year.

exchange4media Staff Feb 23, 2011 7:38 AM