Kapila Sethi, Marketing Director at William Grant & Sons, explains how the brand brings its portfolio closer to consumers through immersive experiences

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What sets Mohindra apart is his emphasis on building people and culture alongside business outcomes

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This will see dentsu driving omnichannel marketing for William Grant & Sons, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency

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The agency will be handling the entire India portfolio business, which includes brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder, Hendrick’s and Drambuie

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