warc-report

Global ad investment will grow 6% to $656 billion in 2020: WARC report

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Internet formats, combined, will account for over half of global ad investment for the first time in 2020

exchange4media Staff Oct 25, 2019 12:46 PM

Ad spends move to internet formats, but TV still preferred medium for some sectors: Report

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The latest Global Ad Trends study, by WARC, reveals that television is still the preferred ad medium for sectors like soft drinks and the food industry

exchange4media Staff Oct 1, 2019 6:59 PM

Is integration the way forward for media agencies?

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Advertising industry experts share their insights on the WARC report learning about combining media, creative, and PR departments to garner better results

Noel Dsouza Apr 25, 2019 8:51 AM

WARC credits FCB and TBWA's ad campaigns amongst World top 100

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WARC creative 100 has ranked Indian campaigns 'Sindoor Khela' and 'Blink to Speak' as the most creatively acclaimed ones of 2018-19

Noel Dsouza Feb 26, 2019 8:25 AM