vritti-mindwave-media
Rath Yatra 2025?blur=25

Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts

Sunidhi Vijay Jun 16, 2025 9:08 AM

Rajesh Radhakrishnan Vritti Mindwave Media?blur=25

Guest Column: Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Mindwave Media, shares the key trends defining Kumbh Mela 2025

Rajesh Radhakrishnan Jan 29, 2025 9:10 AM