viral-ad
As platform logic rewrites the creative brief, industry voices debate whether the scroll has replaced the story and what that means for long-term brand memory
Aryendra Khan May 20, 2026 8:54 AM
From megastar cameos to meme-ready humour, brands captured the emotional pulse of India in 2025
Soumya Gawri Dec 27, 2025 8:42 AM
The video featuring the two comedians has quickly spread across social media for its layered take on India’s multilingual realities aboard a turbulent flight
e4m Staff Nov 10, 2025 7:44 PM
Bhat’s first brush with advertising was in 2015 when AIB launched an advertising wing called VIgyapanti aimed at start-ups
Payal Gwalani Jun 23, 2024 10:00 AM
Netizens are amused by this all-out war against the country's two most competitive yet popular exams
e4m Staff Jun 11, 2024 3:53 PM
The video was shared on Instagram by a user named Ryan Shiju and was subsequently also promoted by Kerala Tourism Minister P A Mohamed Riyas
The ad published in The Telegraph for a runaway groom was a cleverly disguised ad for a Kolkata-based clothing store
exchange4media Staff Jan 16, 2023 12:40 PM