Goyal, Chief Marketing Officer, Swiss Beauty unpacks the brand’s evolution, digital strategy, and what’s next in 2025 as the brand blends skincare with makeup and culture-led storytelling

Ritika Raj Apr 15, 2025 12:37 PM

Gen Z is 1.7 times more likely to shop based on trending styles than stick to brand loyalty, heavily influenced by social media. This makes influencer partnerships crucial for brands to stay relevant

Shalinee Mishra Oct 30, 2024 9:17 AM

Before joining Swiss Beauty, Vidushi served as Vice President of Marketing at Mamaearth

e4m Staff Aug 22, 2024 12:04 PM