tyny-report
As long as TV continues to position itself as complementary within the broader ecosystem, it will retain relevance, Murthy noted
Kanchan Srivastava Feb 19, 2026 9:03 AM
Retail media may cross Rs 30,000 Cr in 2026, capturing 15.0% of total ad revenue, linear TV viewership likely to fall at a mid-single-digit rate, says report
TYNY forecasts India’s advertising investment to reach an estimated Rs 80,123 crore this year
exchange4media Staff Feb 16, 2021 12:48 PM
Digital secures the second position as the most used media vehicle and is estimated to reach 30% of ad spends in 2020
exchange4media Staff Feb 5, 2020 12:11 PM