As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce

Anuja Jain Jun 2, 2026 8:44 AM

Himani Rautela, Global- Communication lead, Redington highlights how the role of communications has evolved from media relations to a core business function, with trust and strategy at the centre

Himani Rautela May 6, 2026 1:23 PM

Rajesh Iyer, EVP & Portfolio General Manager - Business & Industry Solutions, HCLSoftware speaks on the importance of moving from an attention economy to trust economy, and AI’s future in marketing

Simran Sabherwal Dec 4, 2025 2:53 PM

According to experts, mobile marketing industry is entering the 'trust economy’—a shift from volume to verification, from reach to recognition

Shantanu David May 16, 2025 8:40 AM