Nair will help drive growth and build on the agency’s fully integrated service offering spanning creative, technology and data services

exchange4media Staff Mar 26, 2019 11:25 AM

Tripti Lochan of VML SEA & India says integrating digital and traditional marketing these days helps to drive long term awareness among customers

Apeksha Mishra Aug 30, 2018 8:39 AM

As a part of the mandate, VML will lead the digital transformation for the conglomerate, beginning with refreshed design, enhanced content and capabilities for the Group and individual business websites

exchange4media Staff Feb 27, 2016 8:03 AM

The roles of the CIO and CMO are coming closer and closer as new-age companies require someone who can move effortlessly between the marketing and technology worlds, writes Tripti Lochan, CEO of VML Qais

Tripti Lochan Dec 30, 2015 9:42 AM

The roles of the CIO and CMO are coming closer and closer as new-age companies require someone who can move effortlessly between the marketing and technology worlds, writes Tripti Lochan, CEO of VML Qais

Tripti Lochan Dec 30, 2015 8:40 AM

The launch of Nielsen’s digital measurement ratings could be a game-changer for digital advertising in India, but it is still too early to say

exchange4media Staff Nov 26, 2015 7:43 AM

exchange4media’s mobile advertising report 2015 estimates that ad spends will increase 60 per cent in 2015 to reach Rs 720 crore with some experts expecting this number to double in 2016

Abhinn Shreshtha Sep 10, 2015 2:01 PM

From Teachers’ Day to Valentine’s Day, brands are engaging with users by asking them to take selfies as part of their digital marketing activity, very often without keeping a connect to the brand’s product offering

Sarmistha Neogy Sep 7, 2015 8:04 AM

From Nivea to Flipkart, brands are increasingly using hashtags to start conversations, remain topical and relevant on social media

Sarmistha Neogy Jul 10, 2015 8:54 AM

Lenskart, American Swan, and Troika Consulting tried to encash on the massive Nepal earthquake to promote themselves on social media and faced instant backlash

Sarmistha Neogy Apr 30, 2015 9:33 AM

TRAI’s consultation paper on OTT has raised a storm of protests by those who see it as an attempt to shackle a fledgling industry. Along with the ongoing debate around net neutrality, the OTT industry feels that the last thing needed in India is more rules for internet companies

Abhinn Shreshtha Apr 20, 2015 8:09 AM

The striking down of Section 66A of the IT Act is not only a win for the citizens, but also for the braver brands, says Tripti Lochan, CEO of VML

Tripti Lochan Mar 30, 2015 8:46 AM

The revamp of the website is one of Mahindra's key initiatives in their journey to become a globally admired brand

exchange4media Staff Oct 27, 2014 1:13 PM

As part of the new role, Sanjeevi will assume responsibility for the marketing function across the region, including strategic partnerships and alliances. She had joined VML Qais in 2006

exchange4media Staff Sep 5, 2014 12:02 PM

Bhambri joins VML Qais with eight years of experience in branding, working for blue chip companies across industries such as FMCG, banking, real estate, pharmaceuticals, fashion and e-tailing

exchange4media Staff Jul 24, 2014 8:59 AM

VML Qais is tasked with the entire site restructure, enhancing the user experience, creative concepts and design, development and integration of technology and SEO

exchange4media Staff Jun 6, 2014 8:36 AM

Website integrates Facebook connect into banking and new functionalities such as ICICI Bank blog, ICICI Bank Discussion Forum and ICICI Bank Answers to allow users to actually converse with the bank

exchange4media Staff Jun 6, 2014 8:28 AM

With programmatic buying of ads becoming more mainstream, Facebook Exchange has become an important addition in the advertisers' arsenal

Abhinna Shreshtha Apr 14, 2014 7:53 AM

In this newly-created role, Teo will lead and develop VML Qais’ regional technology practice. Based in Singapore for the region, he will report to Tripti Lochan, CEO, VML Qais

exchange4media Staff Oct 9, 2013 2:59 PM

The brand ran a poll to understand the beauty habits of Indian women, using the insights to then launch new products, develop a Vine & create a virtual fashion show

Priyanka Nair Jul 11, 2013 8:40 AM