The series has delivered highest test match viewership in the last five years, says the network

exchange4media Staff Mar 19, 2021 5:14 PM

Guest Column: Basant Dhawan, CEO of TCM Sports, said that India’s victory should now set the tone for what should be an equally intriguing home series against England

Basant Dhawan Jan 20, 2021 4:24 PM

Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports

Misbaah Mansuri Jan 20, 2021 9:32 AM

The second test match was aired on October 12-14 in which India won by 10 wickets

exchange4media Staff Oct 23, 2018 8:30 AM

Ad rates for test series cricket matches are estimated at Rs.50,000 - 60,000 per 10 second spot and growth over the years has not picked up. Has the popularity of 20-20 and ODIs rendered test series format unappetising for brands?

exchange4media Staff Aug 27, 2015 8:13 AM

The campaign by Lowe Lintas hinges on one simple truth - India vs. Australia Series begins at 5am India time, which makes it difficult for fans to catch the action live. But with starsports.com mobile app allows them to sleep tight and watch the match at their own time

exchange4media Staff Dec 20, 2014 10:52 AM

Reporter Suraj Ramnath laments the Indian cricket team’s poor form and the whitewash it has faced in Australia

Suraj Ramnath Feb 4, 2012 8:56 AM

 Reporter Suraj Ramnath laments India’s poor show against the Aussies in the ongoing Test series & wonders how much the advertisers are losing out

Suraj Ramnath Jan 14, 2012 7:52 AM