The campaign was conceived and conceptualised by Mullen Lintas. The campaign combines the logic of 'processes' and the emotion of ‘regional pride' with relatable instances for every Tamilian

exchange4media Staff Nov 30, 2019 9:14 AM

The portfolio will include brands such as Tata Tea Premium, Tetley, Kanan Devan and Chakra Gold, among others

exchange4media Staff Nov 13, 2019 10:49 AM

TATA TEA encourages men to make a ‘symbolic start’ towards changing regressive traditions holding back Women

exchange4media Staff Mar 8, 2019 1:08 PM