tata-ev

How Tata EV Blends Empathy and AI in EV Marketing—Pooja Asar Explains

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Pooja Asar, Marketing Head of Tata Motors Passenger Electric Mobility, shares how empathy, data, and instinct are shaping the future of EV marketing in India’s digital era.

Brij Pahwa Jul 4, 2025 1:58 PM

It's not about 'if' consumers will buy an EV but 'when': Vivek Srivatsa, Tata.ev

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Vivek Srivatsa, Chief Commercial Officer of Tata.ev, took stage at e4m Auto Marketing Summit to share insights on how Tata Motors transformed EVs from a niche curiosity into a mainstream category

e4m Staff Feb 20, 2025 9:10 AM

For TATA.ev, we're focusing on community, sustainability & technology: Vivek Srivatsa 

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Srivatsa, Head-Marketing, Sales & Service Strategy, Tata Passenger Electric Mobility, shares the strategy and vision behind the launch of the brand’s new identity

Sonam Saini Aug 30, 2023 11:20 AM