swachh-bharat
tiktok

The #CleanIndia campaign urges TikTok users to clean their neighbourhood and showcase their work on the paltform by posting before and after videos

exchange4media Staff Aug 6, 2019 3:34 PM

The TVC puts spotlight on the issue of poor hygiene through a group of kids who miss out on the simple joys of childhood due to repeated illness

exchange4media Staff Jan 27, 2018 9:44 AM

Brands associated with sanitary hygiene and cleanliness, ranging from CPCV pipes, toilet cleaning liquids and seat sanitisers, team up with the movie crew to promote healthy sanitary habits

exchange4media Staff Aug 8, 2017 7:31 AM

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

exchange4media Staff Jun 18, 2017 7:48 AM

HUL's Suvidha centre in Ghatkopar slum addresses hygiene needs of low-income households

The centre has been launched on a pilot basis with the aim to provide a holistic approach to address the inter-connected issues of poor hygiene, lack of safe drinking water and poor sanitation in urban areas

exchange4media Staff Nov 21, 2016 8:02 AM

Kangana & Amitabh’s Swachh Bharat ad goes viral, clocks 1 million views in 48hrs

The video has been conceptualised by YouTube content channel ‘Aur Dikhao’ and directed by Pradeep Sarkar to promote the message of cleanliness

exchange4media Staff Aug 16, 2016 8:00 AM

Modi @ 2: Digital press gets critical on govt initiatives

From critical to analytical, a look at how digital publishing houses have traced Narendra Modi’s government over the course of two years

Madhuwanti Saha May 25, 2016 8:05 AM

Modi @ 2: Govt, brands strike right chord on Swachh Bharat

It’s been two years since the Modi government came into power, and along with its governance, it brought along a cleanliness campaign ‘Swachh Bharat Abhiyaan’. The government itself and major brands in the country have left no stone unturned to get this campaign viral

Ronald Menezes May 20, 2016 8:15 AM

Viacom18's 'Chakachak Mumbai' campaign to address city's sanitation issues

Viacom18 flagged off its CSR behaviour change communication campaign to tackle the unhygienic sanitation condition in the slums of Mumbai

exchange4media Staff May 10, 2016 8:18 AM

IBN7 host Kitna Swachh Hua Bharat - a reality check on the Swachh Bharat Abhiyan campaign

The channel has been communicating with public figures that have been associated with the campaign since inception to evaluate and analyse the efficacy of the campaign

exchange4media Staff Sep 30, 2015 6:14 PM

1 Year of Modi Govt: Govt gets its hands dirty with 'Swachh Bharat Abhiyan'

PM’s Clean India Mission has managed to create considerable awareness among citizens with high-decibel multi-media campaigns, but to make it a real success is a tall order, says advertising and marketing fraternity

Sarmistha Neogy May 19, 2015 8:51 AM

Flashback 2014: It was a year of disruption and the trend will continue

2014 will be remembered as a year where the individual overshadowed the idea, says Devarajan Duraibabu, COO, Disha Communications

Devarajan Duraibabu Dec 29, 2014 8:14 AM

'Modified' PR wisdom:  5 Lessons in PR from the PM

Leading PR gurus list 5 invaluable PR lessons PM Modi has taught us this year

Priyanka Mehra Dec 24, 2014 9:27 AM

NDTV and Dettol launch Banega Swachh India campaign

As a part of the campaign, NDTV will be hosting a 12-hour Cleanathon with the campaign ambassador Amitabh Bachchan

exchange4media Staff Nov 29, 2014 9:38 AM

MY FM ke Rangrezz paint "Swachh Bharat"

The initiative was aimed at bringing awareness among school kids for a clean India

exchange4media Staff Nov 22, 2014 9:38 AM

Advertising on television has become more participative today

Challenge for advertisers is to address diverse TV viewing habits in India today and connect with consumers who are moving towards appointment viewing on mobiles, laptops, says Ohri, Executive Chairman, Dentsu India & CEO, Dentsu Asia Pacific (South)

Collin Furtado Nov 6, 2014 9:51 AM

Advertising on television has become more participative today

Challenge for advertisers is to address diverse TV viewing habits in India today and connect with consumers who are moving towards appointment viewing on mobiles, laptops, says Ohri, Executive Chairman, Dentsu India & CEO, Dentsu Asia Pacific (South)

Collin Furtado Nov 6, 2014 7:58 AM

Grey's Swachh Bharat TVC 'shames' those who litter

The campaign takes the sarcastic route to embarrass those guilty of littering, and has been released in 10 languages

exchange4media Staff Nov 5, 2014 8:06 AM