suveer-bajaj
Foxymoron at 10

As the agency completes 10 years Suveer Bajaj talks about the future and if he plans to sell the agency.

exchange4media Staff Jun 5, 2018 8:54 AM

The digital master gorges on oriental cuisine and sampling new food and waking up after a 20-hour sleep session

Misbaah Mansuri Jul 8, 2017 8:39 AM

Today on World Social Media Day, industry experts tell us what has changed in the social media space over the last one year and what can be expected to strike big in the near future

Misbaah Mansuri Jun 30, 2017 8:07 AM

No dramatic drop in digital ad spends post demonetisation, say industry experts

Sanjay Mehta, Charulata Ravikumar and Rajiv Dingra say digital medium did not see dip in advertising post demonetisation

Venkata Susmita Biswas Feb 1, 2017 9:09 AM

Content marketing leads to greater impact, say IDMA jury

As digital marketing continues to evolve, one aspect that has risen to prominence is the importance of storytelling. This has given rise to the need for great content, which is engaging and interesting. We spoke with jury members from IDMA 2016 to get their views on the importance of content marketing and native advertising

exchange4media Staff Jun 15, 2016 8:17 AM

Long-format story telling will continue to rule in 2016:  Experts

2015 witnessed a surge in the number of brands that adopted the long-format narration. From brands across categories, this was one of the most prominent trends which is here to stay

Sarmistha Neogy Jan 13, 2016 8:51 AM

FoxyMoron flags off Bangalore branch

The agency has made the move to better cater to their current Bangalore based clients and also tap into the market there

exchange4media Staff Aug 6, 2015 8:56 AM

Brands #hashtag their way into sparking off consumer conversations

From Nivea to Flipkart, brands are increasingly using hashtags to start conversations, remain topical and relevant on social media

Sarmistha Neogy Jul 10, 2015 8:54 AM

Maybelline India launches #SwipeToSpice campaign

With the campaign conceptualised by FoxyMoron, Maybelline New York India is asking girls to Swipe with ‘Baby Lips Spiced Up’ and then spice it up with their favourite Bollywood dialogues

exchange4media Staff Jul 4, 2015 8:47 AM

GroupM set to acquire FoxyMoron

Financial details of the deal are unavailable though the deal is pegged at $30 million

exchange4media Staff Mar 17, 2015 4:14 PM

PlanetRadiocity.com launches the 4th season of Boss' Top 5

This year the show will introduce the musical side of corporate honchos like Sanjay Mehta of Social Wavelength, Suveer Bajaj of Foxymoron, Prakash Chhabria of Finolex Industries & the likes

exchange4media Staff Mar 14, 2015 2:49 PM

 FoxyMoron bags digital duties of Zee’s &TV

The mandate comprises of managing the channel’s presence on social media platforms including Facebook, Twitter, Google+, Instagram and YouTube. The account was won following a multi-agency pitch

exchange4media Staff Feb 25, 2015 4:46 PM

Facebook vs TV: Slow and steady wins ad spends?

TV is still the preferred advertising medium for marketers owing to its mass reach. Facebook is slowly catching up with targeted & engaging advertising options. While some experts

Collin Furtado Aug 12, 2014 8:08 AM

TV channels broadening reach through mobile apps

Special mobile apps have been recently introduced to increase the level of engagement beyond 30 minutes to one-hour slots. Industry experts feel these apps have made

Collin Furtado Jul 23, 2014 3:05 AM

Industry expects digital costs to go up post levying of service tax

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha Jul 11, 2014 10:39 AM

Industry expects digital costs to go up post levying of service tax

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha Jul 11, 2014 9:02 AM

exchange4media's IDMA 2014 winners celebrate big wins

Winners at exchange4media's IDMA 2014 speak about the wins that they cherish, the importance of recognising the great work that agencies are doing and pushing the limits

Abhinn Shreshtha Jun 10, 2014 9:15 AM

Tug of war between print and digital over political ad spend pie

Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media

Abid Hasan Apr 25, 2014 10:44 AM

Tug of war between print and digital over political ad spend pie

Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media

Abid Hasan Apr 25, 2014 9:31 AM

Having Facebook presence alone not enough, say broadcasters

B'casters are ramping up their digital strategies to create greater engagement via YouTube channels, blogs, apps, merchandise, centralised shows and user data acquisition

Abhinav Trivedi Nov 15, 2013 9:27 AM