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Dash joins Tata Starbucks from Tata Consumer Products where he is currently President – Packaged Beverages Business, India, Bangladesh, and Middle East

exchange4media Staff Feb 10, 2021 10:24 AM

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Dash, President, India & Middle East, Tata Global Beverages, spoke on ‘Tata Tea keeping human at the center - the new heart of brand engagement’

exchange4media Staff Jul 20, 2019 8:54 AM

Pitch Brand Talk 2019?blur=25

This year Pitch BrandTalk Conference 2019 celebrates iconic brands of India with stalwarts of the advertising and marketing industry

exchange4media Staff Jul 10, 2019 8:56 AM

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Tata Global Beverages’ new campaign ‘Get Andar se Clean and Bahar se Active’ highlights the product’s USP as an enabler of a healthy lifestyle in a creative manner

exchange4media Staff Mar 28, 2018 2:06 PM

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From issues related to corruption, elections, women empowerment and now creating future champions, ‘Tata Tea's Jaago Re’ campaign has given brand messaging and social responsibility a new meaning for over a decade now

Ruhail Amin Feb 23, 2018 9:00 AM

Consumers are seeking an ‘upgrade’ in the coffee category: Sushant Dash?blur=25

After establishing its position in the tea market for many years, Tata Global Beverages recently forayed into branded instant coffee market with its latest offering-Tata Coffee Grand. The growing Indian Coffee retail business, which currently stands at a staggering Rs 1800 crores, has further fuelled the demand of the coffee sector

Priyanka Mehra Jan 14, 2016 8:00 AM

The Granny- The Agent of Change!  says Tata Coffee Grand?blur=25

The brand campaign includes a marketing mix consisting of a 360 degree virtual reality tour of Tata Coffee Plantations in South India, a series of disruptive web films that launch a mission to ‘kill bad coffee’, A television commercial, digital activation across social media platforms and media and PR integration and activations

exchange4media Staff Jan 9, 2016 7:49 AM