surrogate-advertising

Surrogate ads to be previewed & certified by CBFC before being aired on TV

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As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine brand extensions subject to specified conditions

exchange4media Staff Sep 18, 2020 8:32 AM

Govt guidelines to deal a blow to surrogate advertising?

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Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance

Neeta Nair Sep 16, 2020 8:33 AM