The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth

Kanchan Srivastava Nov 15, 2022 8:54 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 16, 2021 8:20 AM

While Amitabh Bachchan ending his association with Kamla Pasand may set a new precedent in responsible advertising, ASCI has always been clear about keeping celebs away from pan masala ads

exchange4media Staff Oct 12, 2021 12:31 PM

Guest Column: Strategic Marketing & Media Consultant Chintamani Rao opines that ASCI's ban on surrogate ads for liquor brands is welcome, but the only effective solution is legislation

Chintamani Rao Feb 3, 2021 10:54 AM

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns

Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM

The brands have been accused of alluding to banned products in their advertisements

exchange4media Staff Jan 19, 2021 11:12 AM

As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine brand extensions subject to specified conditions

exchange4media Staff Sep 18, 2020 8:32 AM

Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance

Neeta Nair Sep 16, 2020 8:33 AM