surrogate-advertising
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, examines how Alpha Bull Rum chose to respect Old Monk rather than exploit its absence, creating a memorable brand moment
Ganapathy Viswanathan Sep 3, 2026 8:59 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the need for the IPL to enforce surrogate advertising rules consistently across TV, jerseys, & digital
Ganapathy Viswanathan Apr 23, 2026 8:51 AM
The Director General of Health Services Atul Goel wrote to IPL and BCCI, urging the cricket bodies to stop sportspersons from promoting these substances on telecast, at the stadium or related events
Prominent alcohol brands are reportedly under the scanner and could face a Rs 50 lakh penalty if they continue sponsoring their products through surrogate ads
The consultation focussed on industry stakeholders operating in categories whose advertising is restricted, such as alcohol, tobacco, and gambling
e4m Staff Feb 23, 2024 8:48 AM
A recent song by popular singer Badshah has been created in collaboration with FairPlay, an online betting platform
Tanzila Shaikh Apr 11, 2023 9:06 AM