Guest Column: Strategic Marketing & Media Consultant Chintamani Rao opines that ASCI's ban on surrogate ads for liquor brands is welcome, but the only effective solution is legislation

Chintamani Rao Feb 3, 2021 10:54 AM

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns

Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM

The brands have been accused of alluding to banned products in their advertisements

exchange4media Staff Jan 19, 2021 11:12 AM

As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine brand extensions subject to specified conditions

exchange4media Staff Sep 18, 2020 8:32 AM

Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance

Neeta Nair Sep 16, 2020 8:33 AM