After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions

Shantanu David Jun 4, 2026 9:06 AM

From personalised rewards and tiered benefits to early access and premium experiences, marketers are reimagining loyalty as a long-term relationship rather than a points-based exchange

Sunidhi Vijay Oct 24, 2025 8:47 AM

As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not

Chehneet Kaur Oct 18, 2023 9:16 AM