From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention

Aryendra Khan Jul 11, 2026 9:06 AM

At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour

Aryendra Khan Jun 26, 2026 9:14 AM

Traditional billboards continue to anchor IPL campaigns with scale and dominance, even as incremental budgets shift towards digital and innovation-led formats

Chehneet Kaur Mar 30, 2026 8:53 AM

Royal Challengers Bengaluru’s M. Chinnaswamy Stadium gets lion silhouette made of red and gold, while Sunrisers Hyderabad’s has roof shaped like phoenix ready to take flight

Vaishnavi Deshpande Mar 18, 2026 1:40 PM

Brands across industries dropped campaigns overnight to join the cheer

e4m Staff Nov 3, 2025 9:33 AM

Take a look at how India’s icons joined the celebration

e4m Staff Oct 31, 2025 4:30 PM

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the concert

Soumya Gawri Jan 27, 2025 9:13 AM

The streaming platform will be telecasting the series in close to 100 countries

exchange4media Staff Apr 6, 2021 3:21 PM