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Pitch CMO Summit Bangalore 2019?blur=25

At the Pitch CMO Summit Bangalore 2019, an esteemed line-up of speakers will examine the process of brand building and elements that go into making a brand stand out

exchange4media Staff May 28, 2019 9:19 AM

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Guest Column: Srivats TS, VP Marketing, Swiggy talks about the collaboration between Swiggy and Hotstar and how it ensures viewers don’t miss a single second of the cricketing madness

Srivats TS Apr 11, 2019 8:47 AM

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The campaign has been conceptualised by Lowe Lintas, and viewers can enjoy voice overs from commentator Harsha Bhogle and Aakash Chopra in the commercials

exchange4media Staff Apr 10, 2019 6:50 PM

Vivo IPL?blur=25

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan Apr 8, 2019 9:02 AM

Times Prime Swiggy?blur=25

Times Prime subscribers can enjoy exclusive offers and benefits like unlimited free deliveries across all restaurants, zero surge fee, quicker issue resolution via Swiggy Delights

exchange4media Staff Apr 2, 2019 1:18 PM

CMO Awards ILU?blur=25

Swiggy's Srivats TS, Havells India's Amit Tiwari and Hotstar's Sidharth Shakdher also won at the event

exchange4media Staff Mar 7, 2019 9:44 PM

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The brand has witnessed a 25% growth in orders during IPL and over a 10X increase in consumers searching for gulab jamuns on the platform post the gulab jamun ad's success

Misbaah Mansuri Jun 12, 2018 8:56 AM

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To acknowledge some interesting ad work rolled out for IPL, the following is the second part of a five-day IPL ad series, which will take a look at an impactful ad campaign and why we are ‘clean-bowled’ by it

Misbaah Mansuri Apr 17, 2018 8:59 AM