srishti-dixit

Is this an ad or a reel? How skitvertising is redefining storytelling

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Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust

Soumya Gawri Jul 14, 2025 8:41 AM

Kia films put creativity in top gear, hit brakes on brand statement

Srishti Dixit Twinning WIth Kia?blur=25

Industry reacts to the auto manufacturer's new digital campaign #TwinningWithKia with OTT platform Arré

Mansi Sharma Aug 20, 2021 8:27 AM