sports-marketing-strategy

Why brands need a bigger playing field than cricket

Why brands need a bigger playing field than cricket?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience

Ganapathy Viswanathan Jul 31, 2026 2:34 PM

Havas acquires Dutch sports marketing agency SportVibes

Havas Expands Reach with Acquisition of SportVibes Agency?blur=25

SportVibes will join Havas Play in the Netherlands, expanding the network's capabilities across Benelux

e4m Staff Jul 22, 2026 12:58 PM

What FIFA's digital playbook can teach marketers about owning the fan

How FIFA's Digital Strategy Can Transform Sports Marketing?blur=25

Guest Column: Chintan Shah, Senior Vice President, SI - India, formerly known as Sportz Interactive, writes FIFA’s real transformation has been in how it engages fans in the years between tournaments

Chintan Shah Jul 22, 2026 11:44 AM

Zohair Shaikh appointed Head of Marketing at JioBLAST

Zohair Shaikh Takes Charge as Head of Marketing at JioBLAST?blur=25

Prior to this, Zohair Shaikh was with BigBang.Social as GTM Strategy & Product Monetisation

e4m Desk Jun 16, 2026 1:43 PM