sports-marketing-strategy

What FIFA's digital playbook can teach marketers about owning the fan

How FIFA's Digital Strategy Can Transform Sports Marketing?blur=25

Guest Column: Chintan Shah, Senior Vice President, SI - India, formerly known as Sportz Interactive, writes FIFA’s real transformation has been in how it engages fans in the years between tournaments

Chintan Shah 1 hour ago

Zohair Shaikh appointed Head of Marketing at JioBLAST

Zohair Shaikh Takes Charge as Head of Marketing at JioBLAST?blur=25

Prior to this, Zohair Shaikh was with BigBang.Social as GTM Strategy & Product Monetisation

e4m Desk Jun 16, 2026 1:43 PM