20 brands are utilising Sony Music India's new segmentation study, which now uncovers 31 unique segments of music consumers

exchange4media Staff 10-December-2018

Indie Music Label will soon begin releasing one single every week from known artists across the globe

exchange4media Staff 28-November-2018

Mehra elected following the retirement of Shridhar Subramaniam, President- India and Middle East, Sony Music India, as IMI Chairman

exchange4media Staff 01-November-2018

The song composed by Vishal Mishra, the song is one of a kind multi-artist collaboration featuring Asha Bhosle, Suresh Wadkar, Alka Yagnik, Abhijeet Bhattacharya, Shaan and Sonu Nigam

exchange4media Staff 28-September-2018

Sony Music India generates awareness about the premier institute via a fun music video

exchange4media Staff 24-July-2017

The Sony Music Segmentation Study introduces a first-of-its-kind consumer segmentation model called ‘FECI’ & reveals insights on the music consumption habits & trends across different consumer segments

exchange4media Staff 19-July-2014

9X Media partnered with 150 night clubs across India to play the song at midnight on June 20 to launch the music video. It is also being promoted through innovative on-ground initiatives, FM radio & digital initiatives

exchange4media Staff 21-June-2014