As the advertising world marks World Music Day today, we look at how content creators are changing the ‘sound of marketing’

Shalinee Mishra Jun 21, 2025 9:07 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on sonic branding and strategic use of audio elements to create brand identity

Shantomoy Ray Nov 8, 2024 10:45 AM

amp will join WPP brand and design consultancy Landor & Fitch

exchange4media Staff Apr 20, 2023 6:15 PM

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create sonance that triggers brand association

Niraj Ruparel Oct 23, 2020 9:09 AM