sonata

Hum Na Rukenge: Sonata's ad celebrates the courage of people from different walks of life

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The film, created by DDB Mudra, has been released in eight regional languages

exchange4media Staff Oct 17, 2020 8:44 AM

Sonata celebrates the spirit of sportsmanship with new digital campaign

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The multi-film campaign by DDB Mudra portrays the true fans of CSK who support and express their love for the team throughout the year

exchange4media Staff Sep 22, 2020 12:54 PM

Brands rally for an ‘Atmanirbhar’ India

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Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative

Sanstuti Nath May 28, 2020 8:18 AM

Sonata launches its collection of hybrid smartwatches ‘Stride’

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This launch builds upon the brand’s commitment to deliver tangible benefits to customers at an affordable price, and make smart watches accessible to everyone

exchange4media Staff Nov 15, 2019 4:08 PM

How Mission Mangal has been a big draw for brands

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Several brands like Sonata, ixigo, Kajaria Ceramics and Peter England have formed associations with the movie with TVCs, Twitter creative and offers

exchange4media Staff Aug 16, 2019 8:24 AM

It’s a challenge to stay relevant and exciting: Suparna Mitra, Titan

Suparna Mitra CMO Titan?blur=25

Suparna Mitra, Chief Marketing Officer, Titan Watches & Accessories is betting big on the premium segment, smart bands, and customized watches to drive growth

Simran Sabherwal Apr 17, 2019 8:08 AM

ICMA 2017: How Girl Power infused fresh blood in these brands' marketing strategies

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Nike, Star Plus and Sonata created sticky and memorable branded content by riding the waves of feminism

exchange4media Staff Aug 28, 2017 7:28 AM

Maxus co-creates innovative radio campaign for Sonata's safety watch

Maxus co-creates innovative radio campaign for Sonata's safety watch?blur=25

The third leg of the all-new outdoor campaign will have an all-woman crew

exchange4media Staff Jan 6, 2017 1:33 PM

Ongoing wedding season has evened out the impact of demonetisation on sales: Suparna Mitra, Titan

Ongoing wedding season has evened out the impact of demonetisation on sales: Suparna Mitra, Titan?blur=25

Sonata watches has recently unveiled their latest safety watch called ACT- specially designed for women

Sarmistha Neogy Dec 12, 2016 8:16 AM

Titan income declines 25% at Rs 2654 crore in Q2

Titan income declines 25% at Rs 2654 crore in Q2?blur=25

The income for April to September 2015, the first half of this financial year, stands at Rs 5341 crore, registering a decline of 16.8 per cent over last year

exchange4media Staff Nov 2, 2015 8:22 AM

Titan’s 360-degree campaign for Sonata new range

Titan’s 360-degree campaign for Sonata new range?blur=25

A 360-degree campaign to promote the Super Fibre range took off on January 12. The TV-led campaign has support from radio, print, OOH & digital

Sai Prasanna Jan 19, 2012 9:27 AM

Tata’s Sonata in ‘youthful’ makeover mode; spends Rs 4 cr on new brand identity

Tata’s Sonata in ‘youthful’ makeover mode; spends Rs 4 cr on new brand identity?blur=25

Sonata, the watch brand from the house of Tata, has announced the makeover of its brand identity with the unveiling of an all new refreshingly vibrant logo and a new brand tagline: ‘Wait Mat Kar’. On the lines of the new brand identity, Lowe Lintas has worked on the campaign. Approximately Rs 4 crore has been spent on the brand makeover.

exchange4media Mumbai Bureau Dec 24, 2010 7:36 AM