Several brands like Sonata, ixigo, Kajaria Ceramics and Peter England have formed associations with the movie with TVCs, Twitter creative and offers

exchange4media Staff Aug 16, 2019 8:24 AM

Suparna Mitra, Chief Marketing Officer, Titan Watches & Accessories is betting big on the premium segment, smart bands, and customized watches to drive growth

Simran Sabherwal Apr 17, 2019 8:08 AM

Nike, Star Plus and Sonata created sticky and memorable branded content by riding the waves of feminism

exchange4media Staff Aug 28, 2017 7:28 AM

The third leg of the all-new outdoor campaign will have an all-woman crew

exchange4media Staff Jan 6, 2017 1:33 PM

Sonata watches has recently unveiled their latest safety watch called ACT- specially designed for women

Sarmistha Neogy Dec 12, 2016 8:16 AM

The income for April to September 2015, the first half of this financial year, stands at Rs 5341 crore, registering a decline of 16.8 per cent over last year

exchange4media Staff Nov 2, 2015 8:22 AM

A 360-degree campaign to promote the Super Fibre range took off on January 12. The TV-led campaign has support from radio, print, OOH & digital

Sai Prasanna Jan 19, 2012 9:27 AM

Sonata, the watch brand from the house of Tata, has announced the makeover of its brand identity with the unveiling of an all new refreshingly vibrant logo and a new brand tagline: ‘Wait Mat Kar’. On the lines of the new brand identity, Lowe Lintas has worked on the campaign. Approximately Rs 4 crore has been spent on the brand makeover.

exchange4media Mumbai Bureau Dec 24, 2010 7:36 AM