social-marketing

Digital is a very powerful medium which can change the way businesses are run, if it is tapped properly, says Harish Bahl, founder of Smile Group. Here, he shares his mantra of leveraging the digital media effectively...

Gopal Sathe 24-May-2011

Rishad Tobaccowalla, Chief Strategy and Innovation Officer, VivaKi, had a long conversation with exchange4media where he shared his views about the future of the medium, and what the big obstacles are that we need to get past now.

Gopal Sathe 19-May-2011

eBay India has launched a social engagement campaign for IPL, with a prediction contest on Facebook. The online auction site has special IPL related merchandise and hopes that engagement initiatives will also impact lead generation.

exchange4media Staff 27-April-2011

Microsoft launches ‘7 stars challenge’, a social media campaign on Facebook to help promote Windows 7 using a game mechanic, with high scores friends can challenge and hopes to promote awareness of new features of the operating system.

exchange4media Staff 21-April-2011

MediaCom has appointed Ivan Fernandes as their first Global Leader for Social Media Technology. He will ensure that clients have access to the greatest possible understanding of social media platforms.

exchange4media Staff 02-March-2011

Starcom MediaVest Chief Digital Officer Pushkar Sane has quit the media agency. On his next destination, Sane said, “I’m standing at a crossroad of diverse digital opportunities”.

exchange4media Staff 02-March-2011

By creating a strong two-way interaction, STAR India’s English channels Star World and Star Movies not only gained new viewers, but also built up a relationship with the audience.

Gopal Sathe 21-February-2011

Facebook has released their analysis of status updates from 2010, following up on Google and Twitter, who also recently released their analysis of how their respective services were used this year.

exchange4media Staff 15-December-2010