Digital is the best engagement medium: Harish Bahl

Digital is a very powerful medium which can change the way businesses are run, if it is tapped properly, says Harish Bahl, founder of Smile Group. Her...

Mobility, not mobile, is the way ahead: Rishad Tobaccowala

Rishad Tobaccowalla, Chief Strategy and Innovation Officer, VivaKi, had a long conversation with exchange4media where he shared his views about the fu...

eBay launches social engagement campaign on Facebook

eBay India has launched a social engagement campaign for IPL, with a prediction contest on Facebook. The online auction site has special IPL related m...

Microsoft launches Windows 7 campaign on Facebook

Microsoft launches ‘7 stars challenge’, a social media campaign on Facebook to help promote Windows 7 using a game mechanic, with high sco...

Pushkar Sane leaving Starcom MediaVest

Starcom MediaVest Chief Digital Officer Pushkar Sane has quit the media agency. On his next destination, Sane said, “I’m standing at a cro...

iZone International: MediaCom appoints Ivan Fernandes

MediaCom has appointed Ivan Fernandes as their first Global Leader for Social Media Technology. He will ensure that clients have access to the greates...

Social marketing driving growth in viewership: STAR India

By creating a strong two-way interaction, STAR India’s English channels Star World and Star Movies not only gained new viewers, but also built u...

iZone International: A year in Facebook status updates

Facebook has released their analysis of status updates from 2010, following up on Google and Twitter, who also recently released their analysis of how...

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