From FMCG to Auto to Jewellery, top categories have curtailed ad spends this season on traditional media, particularly on TV, say industry watchers

Kanchan Srivastava Oct 22, 2024 9:13 AM

Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment

Sonam Saini Oct 12, 2022 8:48 AM

According to industry experts, the weak quarter was due to a dip in advertising revenue; channels withdrawing from Free Dish also blamed

exchange4media Staff Feb 17, 2020 8:17 AM