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Mehra elected following the retirement of Shridhar Subramaniam, President- India and Middle East, Sony Music India, as IMI Chairman

exchange4media Staff 01-November-2018

The Sony Music Segmentation Study introduces a first-of-its-kind consumer segmentation model called ‘FECI’ & reveals insights on the music consumption habits & trends across different consumer segments

exchange4media Staff 19-July-2014

The chocolate brand from Cadbury is extending its 'Not So Sweet' proposition on-ground in the form of multi-city gigs. The brand has partnered with Sony Music for this activity

Priyanka Nair 11-September-2013

While digital music streaming has some clear opportunities over FM radio, it will never take over it, as radio serves music to a vast fragmented population

Saloni Surti 30-May-2013

Music industry is using social media to create virality, conversations, advtg opportunities, branded content & much more...

Priyanka Nair 22-April-2013

As part of its marketing strategy this year, 50-60 per cent of the overall spends will be on digital, with a massive campaign across platforms

Synjini Nandi 05-July-2012