shridhar-subramaniam
Shridhar Subramaniam?blur=25

Based in New York in his new role, he will continue to oversee Sony Music Entertainment India and the Middle East, adding responsibility for strategy and market development for the Asia region

exchange4media Staff Jan 24, 2020 4:06 PM

vikram mehra?blur=25

Mehra elected following the retirement of Shridhar Subramaniam, President- India and Middle East, Sony Music India, as IMI Chairman

exchange4media Staff Nov 1, 2018 8:05 AM

Sony Music study decodes Indians based on their music consumption?blur=25

The Sony Music Segmentation Study introduces a first-of-its-kind consumer segmentation model called ‘FECI’ & reveals insights on the music consumption habits & trends across different consumer segments

exchange4media Staff Jul 19, 2014 10:17 AM

Bournville uses music & comedy for aggressive on-ground play?blur=25

The chocolate brand from Cadbury is extending its 'Not So Sweet' proposition on-ground in the form of multi-city gigs. The brand has partnered with Sony Music for this activity

Priyanka Nair Sep 11, 2013 7:46 AM

Is digital music streaming a threat to FM radio??blur=25

While digital music streaming has some clear opportunities over FM radio, it will never take over it, as radio serves music to a vast fragmented population

Saloni Surti May 30, 2013 7:50 PM

Indian music industry finds a lucrative revenue stream in social media?blur=25

Music industry is using social media to create virality, conversations, advtg opportunities, branded content & much more...

Priyanka Nair Apr 22, 2013 8:32 PM

Digital media to drive Coke Studio music sales?blur=25

As part of its marketing strategy this year, 50-60 per cent of the overall spends will be on digital, with a massive campaign across platforms

Synjini Nandi Jul 5, 2012 7:13 PM