vikram mehra

Mehra elected following the retirement of Shridhar Subramaniam, President- India and Middle East, Sony Music India, as IMI Chairman

exchange4media Staff Nov 1, 2018 8:05 AM

Sony Music study decodes Indians based on their music consumption

The Sony Music Segmentation Study introduces a first-of-its-kind consumer segmentation model called ‘FECI’ & reveals insights on the music consumption habits & trends across different consumer segments

exchange4media Staff Jul 19, 2014 10:17 AM

Bournville uses music & comedy for aggressive on-ground play

The chocolate brand from Cadbury is extending its 'Not So Sweet' proposition on-ground in the form of multi-city gigs. The brand has partnered with Sony Music for this activity

Priyanka Nair Sep 11, 2013 7:46 AM

Is digital music streaming a threat to FM radio?

While digital music streaming has some clear opportunities over FM radio, it will never take over it, as radio serves music to a vast fragmented population

Saloni Surti May 30, 2013 7:50 PM

Indian music industry finds a lucrative revenue stream in social media

Music industry is using social media to create virality, conversations, advtg opportunities, branded content & much more...

Priyanka Nair Apr 22, 2013 8:32 PM

Digital media to drive Coke Studio music sales

As part of its marketing strategy this year, 50-60 per cent of the overall spends will be on digital, with a massive campaign across platforms

Synjini Nandi Jul 5, 2012 7:13 PM