sharetheload
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The heart-warming film shows how different family members are taking part in chores during these times

exchange4media Staff Jun 14, 2020 10:00 AM

Ariel Share the Load 4?blur=25

Conceptualised by BBDO, the film highlights how women get less sleep than their husbands due to the unequal distribution of household chores

exchange4media Staff Mar 16, 2020 8:55 AM

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South Star Nikki Galrani has been roped in to promote the campaign which has already got 73 million views

exchange4media Staff Jun 4, 2019 3:05 PM

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Movement has got support from celebrities like Rajkummar Rao, VVS Laxman and Neha Dhupia

exchange4media Staff Feb 19, 2019 11:48 AM

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Dhawan, Marketing Director, P&G India spoke about Sons #ShareTheLoad ad campaign and how the message of the brand is creating a powerful impact on its viewers

Noel Dsouza Feb 8, 2019 8:58 AM

Ariel?blur=25

The film has been new film conceptualized by BBDO. It urges mothers to be the changemakers of the society and hence relook at the way they raise their sons

exchange4media Staff Jan 27, 2019 10:00 AM

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The only Indian women speaker at Cannes Lions 2018, Saini says brands have a purpose and they don’t want to be seen as things but want to be in a relationship with you

Naziya Alvi Rahman Jun 19, 2018 2:56 PM

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It is the second consecutive year that Ariel has held the top spot

exchange4media Staff Feb 26, 2018 2:21 PM