senthil-kumar
Mumbai Mirror

The video series 'Mumbai Mirrored' showcases the city’s rich past through the narratives of five of its oldest, most passionate Bombaywallahs  

Beryl Menezes Sep 18, 2019 8:26 AM

Pepsi

Pepsi to roll out 360-degree marketing plan; TVC launched on Feb 22

exchange4media Staff Feb 25, 2019 5:52 PM

India won 40 metals last year at Cannes Lions. There is immense pressure on agencies to maintain the momentum this year

Venkata Susmita Biswas Jun 18, 2018 9:00 AM

Senthil Kumar, Chief Creative Officer, JWT India, is on the jury for the coveted Film Lions category

Venkata Susmita Biswas Jun 4, 2018 8:59 AM

This takes forward the narrative that was started same time last year with the release of the very first TV commercial

exchange4media Staff Mar 21, 2018 12:18 PM

For the first time in 50 years, the ABBYs, organised by the AAAI, has put up hoardings across Mumbai reaching out to all ad men and women, urging them to take part in the awards

Venkata Susmita Biswas Mar 12, 2018 8:59 AM

JWT India's Blood Banking app wins country's first-ever D&AD Impact Silver Pencil (Graphite)

The easy to use app works similar to a net banking account where members can use their blood whenever required

exchange4media Staff Sep 29, 2016 12:03 PM

JWT bags media mandate for Lukup

JWT will comprehensively handle the ATL mandate of Lukup Media, working towards creating campaigns that will help form an emotional connect, and brand recall among the consumers

exchange4media Staff May 24, 2016 3:09 PM

Sonal Dabral, Senthil Kumar, Tarun Katial & Paresh Chaudhry Jury Chairs @ Goafest 2016

The Goafest Abbys 2016, the highly coveted advertising awards that recognize the best in advertising, communication and marketing has announced the third set of jury for the coveted awards

exchange4media Staff Mar 22, 2016 7:51 AM

Gunn Report 2015: J. Walter Thompson tops India ranking, Contract Advertising ranks No. 3

J. Walter Thompson topped the ranking with maximum number of points in film (7) for the work done by its offices in Mumbai and Bangalore. Contract’s ranking of No. 3, comes with its overall tally of 6, with again the maximum score for Films

exchange4media Staff Feb 3, 2016 12:34 PM

It is time for the new generation of CCOs to take over: Tarun Rai

Tarun Rai, CEO J. Walter Thompson South Asia and the newly minted Chief Creative Officer Senthil Kumar on the new responsibility, the future strategy of J. Walter Thompson, the need for the new age CCO’s and more

Priyanka Mehra Dec 23, 2015 9:07 AM

Senthil Kumar elevated to  Chief Creative Officer of J. Walter Thompson India

Kumar will be partnering Tarun Rai, CEO J. Walter Thompson South Asia to lead the overall creative mandate for J. Walter Thompson India, across its six offices

Priyanka Mehra Dec 16, 2015 7:38 AM

Nike does it again

The campaign, named ‘Make Every Yard Count’, was co-created with consumers through active online participation & on-ground efforts, using over 1,440 crowd-sourced action images of young Indians playing the sport

Twishy Apr 4, 2014 9:01 AM

JWT partners Rotary on its first ever India campaign

The campaign, christened ‘Making Miracles Happen’, celebrates the eradication of Polio in the South East Asia region. The campaign is driven by TV and print, along with digital

exchange4media Staff Mar 31, 2014 8:14 AM

"Good communication is all about changing human behaviour"

Communication is not about North or South; it is about creating unified advertising that reaches the entire country, say leading advertising experts

Deepa Balasubramanian Feb 5, 2014 8:59 AM

Pictures Speak: Memorable moments from Cannes Lions 2013

Glimpses of various moods at Cannes Lions 2013 the remarkable camaraderie, support and joie de vivre. These pictures speak a thousand words…

Priyanka Mehra Jun 29, 2013 10:55 AM

Video: United we stand – JWT on bagging 48 metals at Goafest

Senthil Kumar, Tista Sen & Swati Bhattacharya of JWT spoke to e4m after winning. We believe in doing great work on every single category, they say

Twishy Apr 9, 2013 8:54 PM

Video: United we stand – JWT on bagging 48 metals at Goafest

Senthil Kumar, Tista Sen & Swati Bhattacharya of JWT spoke to e4m after winning. We believe in doing great work on every single category, they say

Twishy Apr 9, 2013 8:53 PM

JWT India reorganises creative leadership; forms a seamless structure

On the back of senior hires, JWT has re-jigged its creative leadership to form a team of three NCDs reporting to CCO setup. The agency is working on a seamless structure that leverages its combined talent, across markets, for specific tasks. Agency CEO Colvyn Harris elaborates…

Noor Fathima Warsia Nov 23, 2011 7:58 AM